Custom Logo Design

The most classic form of a logo is the wordmark, which is simply the company's name. It works best for short names, whether one-word or combined. For two-word names, stacking them can create a clean design.

A monogram logo typically includes one to four letters, usually your company’s initials. If your business name is longer, consider a monogram or lettermark. For new businesses, adding the full name beneath the logo can boost recognition.

A combination logo is basically a mix of a wordmark/lettermark and a symbol, which is sometimes called a "logomark". It's very popular because it offers a lot of flexibility in design. It is the type of logo that Double Archangel is also using.

Emblem logos usually have a vintage-style font inside a specific shape, like a circle or a shield. They give off a sense of authority, seriousness, and stability, kind of like badges or seals. Instead of just being about the text, emblem logos work as a complete visual image.

When your logo features an illustrated character as the brand ambassador, it often comes across as fun or friendly, helping audiences form a connection. For example, the "Rocket Bird" from the card game YEET is clearly "yeeted" against the screen in this logo example.

The use of symbols, fonts, or colors to represent your company or product without referring to anything literal. For example, here is a cube-like logo based on the name of the brand C.U.B.E , when in fact the product is the frames holding LED screens in place.